Marketing company settles with FTC over shill iTunes reviews

 

Marketing company Reverb Communications has reportedly settled with the Federal Trade Commission over accusations of shill reviews for App Store titles. The FTC charged Reverb with engaging in deceptive advertising after employees posted positive reviews of iPhone games. The reviews did not contain any disclosure that the authors were actually hired by the marketing company to represent the apps …

 

This entry was posted on Friday, August 27th, 2010 at 12:00 am and is filed under Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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